Brand Welcome
We are pleased to welcome prospective partners and sponsors to the 4th Edition of the Calabar Marathon™.
This strategic partnership offers an opportunity for your brand to align with a growing Pan-African sports and development platform that celebrates peace, wellness, resilience, willpower and youth empowerment.
Partner With Purpose
Supporting the Calabar Marathon™ is more than brand visibility—it’s an investment in the heart of Cross River.
Your partnership fuels dreams, drives peacebuilding and powers health, education, and tourism in a unified stride. You will be touching lives, showcasing your brand, and promoting inclusion on a stage shared with over 120,000 fans, 3,000+ athletes, and countless hearts across Africa.
Join the Movement
Ready to elevate your brand while creating real impact?
Become a Sponsor. Register to Race. Walk for Change. Volunteer.
Sponsorship & Partnership Opportunities
We propose the following opportunities that will put your brand at the center of this iconic movement:
Title sponsor (FEE – N100m)
-Event named after your brand – Your brand Calabar Marathon™2026
-Exclusive branding rights across all platforms
-Full media branding, printing and product exclusivity throughout the event (inclusive of Logo on all marathon kits, medals, media, signage and Governor’s Dinner/Gala Night)
-Extensive digital media takeover and influencer campaigns with your Brand as Title Sponsor
-On Air Personalities (OAPs) TV/Radio promo featuring your brand
-Recurrent mentions on all Radio/TV event jingles as Title Sponsor
-Governor and celebrity photo ops and recognition
-On the Spot branding at media and public briefings
-Branding on all souvenirs and T-Shirts at the event
-Exhibition stand at the venue/location of all pre and post event shows
-Brand exposure at all ‘red carpet’ events and press conferences
-Allocation of 2 product display booths at the Marina Resort for a week
-Full route branding along the 21.1km race course
-VIP booth and hospitality suite on race day
-Speaking slot at the Governor’s Dinner / Marathon Gala
-Featured across 50 plus media placements (New and Traditional Media)
Corporate Social Responsibility (CSR) Partner FEE: N50m
Your brand’s CSR plan given an added platform to be implemented
-Brand recognition across youth empowerment projects in 18 LGAs across the State
-Participation in school and local development programs via our youths’ skills training with the organizers & N.A.A.T.O.
-Brand logo exposure on banners at 50 locations along the 21.1km Marathon route
-Brand exposure and promotion on the Calabar Marathon™ & Cross River State Tourism Bureau social media pages
-Brand exposure at all ‘red carpet’ events and press conferences
-Photo OPS with His Excellency the Governor and celebrity VIPs
-1 Promotional Booth at the Marina Resort for 4 Days (Pre-During-After)
-Visibility during charity walk and community outreaches
-Logo inclusion on CSR banners, digital content, and staff T-shirts
-Branded presence at community engagement events
-Social media storytelling around CSR impact
-Logos on start/finish line banners/backdrops
Official Banker of the Calabar Marathon™ (FEE N25m)
-Official provider of all banking related services at the event
-Brand Name on award prizes for all winners in all categories of the race
-Opportunity to produce & place 100 branded race bibs on contestants Tee shirts
-Opportunity to project your brand to 3,000 participants & over 120,000 spectators and event’s online fans
-Mentions on radio during promo slots as Official Banker of the Marathon
-Sponsor’s logo on all online media campaigns
-Bank’s promo materials in 50 finishers goody bags
-Contestants and winners to open personal bank accounts with the Official Banker of the Marathon
-The organizers to open and maintain an official event account with your bank
-1 Promotional booth at the Marina Resort for 2 Days (Pre-During-After the events)
Official Food Sponsor of the Calabar Marathon™ (FEE: N5m)
-Opportunity to host a pre-race ‘pasta party’, giving the runners race fuel, and a post-race ‘snacks fair’ celebration for runners, officials and volunteers after the race
-Your brand will be displayed on 10 Banners along the 21.km race route
-Exclusive to your brand
-Logo exposure on all red-carpet events and press conferences
-Name/logo on 20 volunteers’ T-shirts printed
-1 Promotional Booth at the Marina Resort for 3 days (Pre-During-After the Marathon)
Product sampling on 10 branded kits.
-Social media mentions by consulting Social Media influencers & On Air Personalities (OAPs)
Kilometer Marker Sponsor of the Calabar Marathon™ (FEE: N5m)
Your brand displayed on 21-mile markers along the race course
Your logo prominently displayed on all video’s coverage and on radio/media partners platforms
Exclusive to your brand
Logo exposure on all red-carpet events and press conferences
Name/logo on 10 volunteers’ T-shirts
Brand visibility to over 120,000 participants on race day
Digital promotions featuring your brand as the official Kilometer Marker sponsor
Social media mentions by consulting Social Media influencers & On Air Personalities as Official KM Sponsor
Official Water Sponsor of the Calabar Marathon™ (Fee: N5m)
-Your banner displayed prominently at 5 locations on the race route
-Your brand displayed at all water stations & rest points along the marathon route
-Your brand to set up water stations and distribute branded throughout the events
-Your brand frequently mentioned on radio broadcasts to listeners on media partners’ station
-Exclusive to your brand
-Logo exposure at all ‘red carpet’ events and press conferences
-Name/logo on 10 volunteers’ T-shirts printed with your company brand and logo
-Brand visibility to over 120,000 spectators and participants
-Social media mentions by Social Media influencers & On Air Personalities (OAPs) as an Official Water Sponsor
-Logo on start/finish line banners
Official Hotel Partner of the Calabar Marathon™ (Fee: N5m)
-All visiting Elite athletes/professional runners, officials and guests to be lodged in your hotel
-Become the 1st choice option in travel packages offered by the event’s official tour operator
-Exclusive to your brand
Your logo on all publicity materials as our official hotel partner
-Your logo will be displayed prominently at 7 locations along race route and at the Marina Resort for a week
-Your brand will be the primary reference lodging spot on registration forms
-Your brand frequently mentioned on radio broadcasts to listeners on partner media stations
-Logo exposure at all ‘red carpet’ events and press conferences
-Name/logo on 10 volunteers’ T-shirts printed with your company brand and logo
-Verbal credits and messages on all media and promotional platforms
-Brand visibility to over 120,000 fans & participants
-Social media mentions by consulting Social Media influencers & On Air Personalities (OAPs)
-Logo on start/finish line banners
OFFICIAL SAFETY PARTNER OF THE MARATHON (FEE – N5m)
-Enhance your brand reputation and corporate image by demonstrating a commitment to community upliftment and wellness
-Exclusive to your brand
Your brand supports a CSR focused event that promotes health & raises supports for the fight against youth impoverishment
-Your logo on selected publicity materials as our official safety partner
-Your logo will be displayed prominently at 5 locations along race route and at the Marina Resort for a week
-Your company gets to network with national brands becoming a recognized part of the Nigerian sporting community
-Your brand frequently mentioned on radio broadcasts to listeners on partner media stations
-Logo exposure at all ‘red carpet’ events and press conferences
-Name/logo on 10 volunteers’ T-shirts printed with your company brand and logo
-Verbal credits and messages on all media and promotional platforms
-Brand visibility to over 120,000 fans & participants
-Social media mentions by consulting Social Media influencers & On Air Personalities (OAPs)
-Logo on start/finish line banners